Nothing good comes easy; getting better takes time

What felt overwhelming initially will become second nature in due time. The trick is to keep at it.

When I decided to post daily on LinkedIn 11 months ago, it was true that some aspects of it weren't that hard.

✍️ The journey

I did start with some advantages.

• I'm used to producing regular newsletters.
• I've been writing professionally for 15 years.
• My passion for tech meant it was actually fun.

What proved challenging was:

• Writing every single day. Rain, shine, or travelling.
• Doing it on top of my existing content work.
• Maintaining my personal standards.

Even for me, that's daunting.

⏩ 101 shortcuts

Best practices espoused by many an influencer suggest various shortcuts:

• Using AI to write entire post and edit it.
• Reuse the same content with small tweaks.
• Repurpose content from others. Or just steal it.

To bump up KPIs such as impressions or engagements, there are strategies such as:

• Sending off quick 5-min posts, multiple times a day.
• Comment like crazy, even when nothing's said.
• Or just cheat: https://lnkd.in/grp7ndBS

I refused to do any of it.

🎯 What's the purpose

To succeed with really hard things, it's not enough to persevere. The purpose must be crystal clear, as it will be the light that guide your journey.

For me, its:

• Thinking as I write.
• Training myself to write better, faster.
• Getting better at simplifying complex topics.

And none of the shortcuts would have helped with these objectives.

Are you working on a "really hard thing" today?

First, make sure your purpose is clear. Then embrace the learning process, be patient with yourself, and trust that your efforts will pay off in the end.

I would love to hear what you're working on and how it's going!