How to ace your next video interview

Several years ago, I was interviewed on current affairs programme Talking Point. Here's what I would have told myself if I could go back in time.

I'm no orator, though I believe that much like writing, we get better with enough practice. So when a producer for a popular TV show approached me, I said "yes" immediately.

I actually got onto two separate episodes with different producers. Here are some lessons I learned.

Allocate more time

Video interviews take a lot more time than audio ones to record. Even with a professional crew, there's a need to:

• Potentially rearrange furniture.
• Set up cameras and lightning.
• Miking up and audio checks.
• Recording additional scenes.

And unless you are a seasoned pro on video, I won't count on getting everything right on the first take.

With the above in mind, don't slot an important meeting or call right after recording - allocate at least an hour or more even for a "simple" interview with 3-4 questions.

Preparation is the key to success

I knew that speaking without looking at a script was hard, but it was humbling to learn just how hard. As with everything, preparation makes a huge difference.

3 tips to prepare:

• Get the questions ahead.
• Script out what you want to say.
• Do ample rehearsal before the recording.

Finally, stay calm and know that portions can be edited out in post-production*.

*For non-live interviews.

Not all camera shots are the same

Also, not all video shots are the same. If possible, check with the producer about the kind of camera angles that he or she might have in mind.

• Talking while walking (Hardest).
• Speaking while camera zooms in on something else.
• Talking to the host (Easiest).

Grab opportunities

It's impossible to tell how well you will do until the lights come on and the cameras start rolling. And yes, I've found it to be a challenge despite my experience moderating panels and roundtable discussions.

What I'll encourage you is to grab any opportunity to speak publicly when the stakes are low. The experience will allow you to get better over time - at your own pace.

And yes, I did a radio interview late last year. I could refer to notes so it was way easier!