After posting daily for 365 days, here's what I learned

I've posted daily on LinkedIn for 365 days now. Here's what I would tell myself a year ago.

Early last year, I decided to post more regularly on LinkedIn. And on 30th April, I started posting daily.

No one's checking, but I set some rules for myself.

• No inane posts.
• No 'borrowed' content.
• No repurposing old content.
• Give credit where credit is due.

As I reflect on the journey, here's what I have to say.

Have more than one reason

Here to get a new job or gain new leads for work? You probably won't last if that's your sole reason.

There are always urgent matters more deserving of your time - it's incredibly easy to skip long-term goals on the altar of immediate gratification.

Having more than one reason worked for me:

• Get better at explaining tech.
• Hone my writing.
• Write faster.

And of course, challenging my viewpoints and learning from other brilliant individuals.

It's not always about the things you see

I've written about how even top LinkedIn influencers are gaming the system. And it's easy to see why when many of them have something to sell you.

The thing is, vanity metrics are only ever useful for... vanity. Worrying about them is a slippery slope of fixation on numbers and ways to get better numbers.

The most gratifying aspect of showing up regularly isn't immediately visible:

• The thank you notes or emails.
• Real opportunities that come by.
• Meeting people who cite your posts.

It's fine to fail

How did I manage to post every day? It might be down to my personality. However, I did give myself permission to skip posts if I needed to. I just never needed to. 😅

Ultimately, it's about finding what works for you.

As I wrote a week back: Find your niche. Embrace your unique qualities and leverage them to create your path to success.

What's next? I haven't decided yet. But I do plan to keep writing.